SHEIN opens 4th pop-up store in Phl

SHEIN brand ambassador Belle Mariano

SHEIN, the global online fashion and lifestyle retailer that has taken online shopping by storm, has opened its fourth pop-up store in the Philippines at the Festival Mall in Alabang, giving its fans a chance to try and buy products in person.

From 13 to 17 March, Filipinos may enjoy the curated collections by SHEIN at the Upper Ground Level Activity Center of the mall. This is the second time where customers can make in-person purchases at a SHEIN pop-up in the Philippines.

The shopping experience at the week-long store features over 1,000 on-trend pieces for women, men, and kids that can be bought on the spot, without waiting for home delivery.

Customers will enjoy up to 90 percent discounts and deals including “shop more, save more” (buy two items, get an extra 20% off; buy 3 or more, get 30% off), fashion styling advice handed out by SHEIN, and freebies up for grabs.

“Our Filipino customers are in search of affordable and trendy clothing that encourages self-expression,” said a SHEIN spokesperson. “The Philippines is no doubt a key market that we are looking to develop, and we are committed to offering the product variety that Filipino customers demand. The team is working very hard to bring more collaborations and in-person experiences to the Philippines in 2024.”

The SHEIN spokesperson revealed that SHEIN’s women’s wear category with its varied designs, sizing, and good quality has been very well-received by the Philippine market. “This combination has established SHEIN as a go-to destination for Filipino customers looking for modern, trendy, and timeless pieces to enhance their wardrobe.”

Beyond fashion, shoppers also browse the online shopping app for home and lifestyle products, gadgets, and equipment, much like they would do in a physical department store.

Popular young talent and actress Belle Mariano was re-signed as SHEIN Brand Ambassador for the second year at the opening of the pop-up store.

Belle’s popularity among Filipinos is a testament to her versatile talent and her ability to connect with the new generation and the brand’s audience. “We recognize the significance of aligning with influencers who authentically represent the diverse and evolving tastes of our audience. Belle’s charismatic presence in the entertainment industry and her keen sense of style make her a perfect fit for our brand,” according to SHEIN.