Powerhouse  in your pocket

For the first time since electronics giant Samsung and iconic fashion house Thom Browne partnered for a project five years ago, their latest collaborative effort has been brought to the Philippines.

The Galaxy Z Fold5 Thom Browne Edition went on sale last 7 September (for select buyers) and, five days later, on the 12th (for the general public) with overwhelmingly positive response.

“We feel that the market, with all the emerging fashion brands in the Philippines, now is the time to bring the collaboration for the Filipinos,” Samsung’s country head of marketing and communications for flagship phones Dominic Nacorda said at the recent press launch.

DESIGNER Thom Browne using the new Samsung Galaxy Z Flip Thom Browne Edition.

He described the new phone to the select media representatives at Thom Browne’s Univers shop at Greenbelt 3 in Makati City as a “powerhouse that fits right in your pocket, not to mention that it’s fashionable.”

The limited-edition phone set comes in a stylish Thom Browne briefcase packaging. It contains the Galaxy Z Fold5 phone in classic gold that features Samsung’s latest foldable technology — and a whole lot more. There are leather Galaxy Z Fold5 cases, S Pen Fold edition, data cable, Galaxy Watch6 40 mm in classic gold, Galaxy Watch6 straps, 25W travel adapter, Galaxy Watch wireless charger and ejection pin. All these items sport Thom Browne’s signature colors of red, white and blue.

“You have customization not only from the outside, but inside as well,” Nacorda pointed out. “Very personalized widgets and wallpaper designed with Thom Browne emblem. This also comes with exciting accessories for your personalization needs.”

In a statement, Browne himself expressed excitement over the latest phone edition. “This continued collaboration with Samsung represents an evolution of what we’ve been creating together for years,” he said.

The American fashion designer, who’s known for reinterpretation of classic styles with edgy details, explained, “Once again, we want to show that a perfect blend of top quality, innovative design and a classic aesthetic can become a powerful form of self-expression. I believe this Galaxy Z Fold5 Thom Browne Edition is the ultimate example turning advanced technology into a bold statement.”