Beauty philosophy that surpasses time

Beauty, as it has evolved, goes beyond looks — it discerns and does good. And for practicing such a philosophy, the Filipino brand Human Nature proves both timeliness and timelessness as it marks 15 years in the industry.

Through a stylized gallery at Odd Cafe in Makati, the homegrown brand showcased its flagship beauty innovations, its newest limited-edition line and its recently launched breakthrough face care products.

A new generation of influencers who embody the brand’s vision and are passionate about collaborating with authentic and purpose-driven brands graced the event.

“Fifteen years ago, we started with a dream of introducing the promise of beauty that is kind to the skin, local communities and planet. Today, we are the pioneer local brand in the country to come up with a full range of natural and clean beauty and personal care innovations made by Filipinos for Filipinos. We are where we are today because of our fellow Filipinos who believe in us. So, in this milestone event, it’s you whom we celebrate!” Human Nature founder and president Anna Meloto-Wilk said.

In celebration of its 15th-year milestone, Human Nature launched its thoughtfully made, limited edition design that embodies everything we believe in — the depth and diversity of the Filipina’s beauty that glows from within. Its design takes inspiration from the art style of Cubism, expressing women’s beauty in a multi-dimensional way through a play of elements.

The brand also introduced its newest face care innovations for day-to-night natural glow. Start with the power hydrator Hyaluronic Acid Gel Day Moisturizer (P249.75) then give skin instant hydration on the go with the Hyaluronic Face Mist (P250). Lock in with Ceramide Skin-Renewing Night Cream (P299.75) moisture as you sleep and wake up with your dream skin. The Sunflower Beauty Oil with Bakuchiol (P299.75) will surely give that youthful glow from an expertly crafted concoction of new skincare superstar Bakuchiol. The well-loved Sunflower Beauty Oil is known to bring 25 beauty miracles. Get radiance beyond compare with Vitamin C + Hya Calamansi Radiance Serum (P495), which boasts of plant-based vitamin C and locally sourced calamansi.

“Human Nature takes pride in crafting world-class local products that are all at least 95 percent natural, effective and free from harmful chemicals – allowing you to enjoy nurturing glow from head to toe. But there’s more to this glow than what meets the eye, just as how we believe that beauty is more than skin-deep,” Human Nature co-founder Camille Meloto-Rodriguez noted.

Core advocacies

Each product is expertly formulated by Filipino scientists and are 100 percent manufactured locally. Whenever possible, the brand uses locally grown ingredients no matter the cost to help homeland and local farmers thrive (Pro-Philippines).

Going beyond profit, the brand dreams for the working poor to rise out of poverty and help create a new middle class. From day one, rank-and-file employees receive a living wage and stable employment through a no-firing policy.

Putting people first is a sound business policy because not only does it increase productivity through trained and loyal employees, but it also creates a culture of empowerment and excellence (Pro-poor).

The brand also takes care of the planet by creating natural, biodegradable product innovations that encourage users to #SwitchToGoodness for good. This commitment makes Human Nature the first brand in the Philippines with the widest range of plastic bottle-free formulations.

As of September 2023, with the sustainability initiatives, Human Nature saved 37.2 tons of plastic waste from oceans and landfills. With every product, Human Nature seeks to advocate beauty that discards toxic trends; beauty that makes more meaningful, more compassionate and more sustainable choices; and beauty that inspires others to do the same. (Pro-environment).

Human Nature stays committed to coming up with clean beauty innovations suitable for every Filipino’s needs. All in the hope of sustainably building a global company that will showcase the best of the Philippines and uplift people, especially the poor. As it moves forward, Human Nature will continue to advocate one goal: to be more than just beautiful, but kind.