In a world where you can be anything, it is important to be kind.
Multinational cosmetics and skincare brand Avon recently conducted a Global Progress Report where a thousand women in the Philippines, aged 18 and above, were surveyed on gender-based issues. On the part of noticing signs of domestic abuse, a whopping 44 percent of the respondents noticed a colleague who appeared to have suffered from physical injuries or other signs of domestic abuse.
One in two women also shared that a colleague confided in receiving abuse from their partner at home. As three in five women shared concern and offered information and support about where to get help, there were still two in five of those women who did not know what to say and how to provide support. In the end, no action was done.
Gender inequality is a complex, diverse and widespread issue. It doesn’t just take one form; it is manifested in financial means, in access to opportunity, through restrictions of freedoms and omission from decision-making.
The reasons why women experience inequality are deeply embedded, making them harder to overcome. But wherever, however and whyever inequality exists, one thing is true — allowing it to persist not only holds women back from reaching their full potential, but also society.
“Yet, no nation has achieved full gender equality; systemic constraints persist, impeding women’s economic freedoms and perpetuating disadvantage. Despite broad consensus on the importance of gender equality, progress is slow,” said Linda Scott, emeritus professor of Saïd Business School at University of Oxford.
Avon’s research also explored the attitudes and feelings of women toward their safety, an issue that remains a key pillar of the company’s commitment to end violence against women and girls. Unfortunately, the results are startling.
As women continue to face threats to their safety across the world, people need to understand more about the spaces and places where women do feel safe, and where, sadly, they do not.
How to be an ally
If someone discloses that they are currently experiencing or have experienced abuse, offer them a safe and private space to talk. Listen without judgement or blame and let them know they are not alone.
Be mindful of your own behavior and how it might affect women. For example, avoid making sexist or inappropriate jokes, respect women’s personal space.
Be aware of your own biases and assumptions and try to challenge the beliefs you have on others based on their gender. Call out gender stereotypes and inequality when you encounter them.
Familiarize yourself with the signs of both verbal and physical abuse. Educate yourself and those around you on the local services and support available for victims of domestic abuse.
In celebration of International Women’s Day, Avon launches the new Hydramatic Shine Lipstick — the newest product in its Make-up +Care line.
This multi-benefit makeup collection is designed to transform your beauty routine with an infusion of active skincare ingredients, improving skin instantly and even after you take it off, as it helps to treat, perfect and protect.
“I’m so excited to be part of a brand that believes in the power of beauty to improve the lives of everyone. Totoo ito sa bagong Avon Make-up +Care Range, na gawa para sa lahat, kahit ano ang look o skin tone nila. At may skincare pa. I can’t wait to share my makeup adventures with you all,” said Mimiyuuuh, the make-up line’s ambassador.
The new lip products are available in 10 shades — from the everyday-wear Hydra Shine Mauve Crème or Nude to the striking Hydra Shine Scarlet. It is made with more than 50 percent transformative ingredients and treats lips to a combination of hydration, plumpness and smoothness — both instantly and over time.
Infused with hyaluronic acid and glycerin in its unique hydrating core, Avon Hydramatic Shine Lipstick helps smoothen the lips and reduce the appearance of fine lines, whilst its outer core delivers intense color, making it as hydrating and nourishing as it is vibrant and bold. The lipstick is also designed to give a full color payoff, and perfected with a formulation that strengthens the lip moisture barrier and offers SPF 20 protection.
The Hydramatic Shine Lipstick is just one of the exciting products of the new Avon Make-up +Care Range. This new line includes the Hydramatic Matte Lipstick, the first of its kind in the world with a hydrating hyaluronic core, available in two new shades: Hydra Berry and Hydra Honey.
Lastly, the collection also features the 3-in-1 Serum Foundation infused with SPF 30, the ultimate skin-improving foundation.
In line with Avon’s commitment of encouraging individuals to speak out against violence and to shine bright for the women in need, P10 will be donated to Avon’s partner organizations that help rescue and rehabilitate survivors of abuse for every Hydramatic Shine Lipstick sold.
Be part of the movement fighting violence against women and girls. #SpeakOutShineBright and discover the full Avon Make-up + Care Range exclusively at www.avonshop.ph, through your local Avon representative, Lazada, Shopee and TikTok Shop.