Under-the-sea beauty collab

The beauty industry is once again thrilled with the launch of SpongeBob X Careline Collection. This partnership is a dream come true for SpongeBob SquarePants fans and makeup enthusiasts alike.

Careline Cosmetics, a favored brand among Gen Zs, has taken a creative leap by collaborating with SpongeBob SquarePants.

Known for its inclusivity, vegan formulations, clean ingredients and cruelty-free ethos, Careline has always resonated with young, bold and experimental makeup fans. And this collaboration is no different.

Denice Sy, chief sales and marketing officer, said that the collection has been a labor of love for over a year and a half.

“We work closely with Viacom and Paramount Global to ensure the makeup collaboration accurately represents the quality, the personality, the colors and aesthetic, essentially everything the Spongebob is known and adored for,” said Sy.

A true fan of the cartoon herself, Sy highlighted that SpongeBob SquarePants is a cherished character transcending all generations, “from Millennials to Gen Zers to Gen Alpha even,” she added.

Fans of all ages and genders are certainly touched by this innovative collaboration between Careline and SpongeBob.

All products in the limited-edition SpongeBob X Careline makeup line are enhanced with skin-loving ingredients to honor the iconic character who lives in a pineapple under the sea, especially the hydration hero — Hyaluronic Acid.

The Spongebob collection comes in six pieces. Each represented by your favorite Bikini Bottom characters.

1) Careline Oh My Blush Liquid Blush (P325). Infused with Hyaluronic Acid and vitamin E, the liquid blush comes in four shades, namely, Girly Girl, Pink Patricia, Red Ahoy and Shell Pink. This liquid blush is so pigmented, one dot goes a long way. It also leaves a stain that lasts forever. Cue in “one eternity later” meme, please!

2) Careline Contour Y’all Liquid Contour (P325). Infused with Hyaluronic Acid, Shea Butter and Glycerin, get your cheeks sculpted with this Sandy Cheeks-inspired liquid contour. It is a cool-toned brown that naturally enhances and defines your face.

3) Careline Shimmery Splash Liquid Highlighter (P325). Infused with Hyaluronic Acid and Castor Seed Oil, the Careline Shimmery Liquid Highlighter can look intimidating, but it’s gleaming pearly glow formula actually blends like a glittery dream. So easy and convenient to use because it is non-sticky and feels like air on skin once set.

The SpongeBob X Careline collection is now available on Careline’s official Shopee, Lazada and TikTok stores. Beauty enthusiasts can also explore the collection in person at SM Beauty Department Stores, Robinsons Department Stores and Watsons Mall Stores.