The Singapore Tourism Board recently unveiled “Made in Singapore,” its latest global campaign to inspire travellers to choose Singapore as their next travel destination.

The campaign puts a fresh spin on the “Passion Made Possible” destination brand. It spotlights quintessentially Singapore experiences, from iconic attractions to hidden gems, and how ordinary moments are turned into extraordinary experiences in Singapore.

The “Made in Singapore” campaign aims to keep Singapore top of mind and connect across different travellers by showcasing the country’s key attributes: an inspiring City in Nature destination that is not only vibrant and cosmopolitan, but also rooted in strong multicultural heritage. From forest bathing at the unexpected setting of Jewel Changi Airport’s Rain Vortex to working up a sweat dining at Lau Pa Sat hawker center and witnessing a colorful “air show” at the all-new Mandai Bird Paradise, Singapore turns imagination into real and inspiring experiences for travelers.

“Made in Singapore” rolls out across key markets globally including China, India, Indonesia, South Korea, the United Kingdom and United States.