Coach recently presented its Spring 2024 collection with a runway show at the New York Public Library.

Unveiling the next chapter of Coach creative director Stuart Vevers’ vision of heritage as redefined by today’s generation, the launch celebrated Coach’s design codes and archival language as the foundation for personal style and individual expression.

Spring 2024 introduced tailored silhouettes in heritage materials reimagined with youthful counter-culture attitude and the love-worn beauty of one-of-a-kind vintage pieces. The collection featured leatherware and fringed suede jackets and blazers, as well as regenerative cotton and denim staples, hand-distressed with artisanal techniques to create variations in texture and color — a detail that both celebrates the beauty of pre-loved pieces that become more valuable the more they are worn, and challenges notions of luxury that places an emphasis on perfection.

Spring 2024 also introduced and evolved design concepts in Coach (Re)Loved, its program for exploring circular craft by exploring, designing and learning with an emphasis on reducing waste during the creative process. The collection introduced repurposed leatherware and denim crafted of deadstock and pre-loved pieces sourced by the Coach design team, as well as slip dresses crafted with lace and fabric left over from previous Coach productions. The house also continued to work with regenerative and recycled materials, as well as botanical dyes in slip dresses derived from marigolds, black walnut, logwood, indigo and more.

The collection also debuted sheer,
raw-cut slip dresses and worn-and-repaired knit dresses, darned and mended by hand. In addition, the collection introduced a series of collegiate t-shirts and sweatsuits printed with the graphic for Donohue’s, the classic Upper East Side steakhouse, reimagining its iconography as a sporty emblem.

Leather goods and footwear offered a playful, expressive contrast to the collection’s heritage pieces, introducing colorful patent sneakers and jelly flats and new quilted iterations of the Coach Shapes and the iconic Coach Tabby bag.

“Spring is a tribute to the way today’s generation is writing their own story through fashion, and the New York Public Library instinctually felt like the perfect backdrop to unveil this next chapter,” said Vevers. “As I reflect on the past 10 years, I wanted the collection to feel personal, too, and to capture the New York fashion archetypes that define my imagination and memories of what the city is, then and now. The collection distills these memories and translates them through Coach’s enduring fashion language — the essential design and quality that inspires people to express themselves freely as they are.”