Singaporean fashion label  opens first south korea store with a star-studded party

Charles & Keith officially opened its inaugural flagship store in South Korea with a star-studded celebration. Located in the bustling shopping belt of Gangnam, Seoul, the boutique marks the brand’s commitment to elevating its retail experience and strengthening its presence in the Asian market.

Spanning over 330 sqm, the duplex is the largest Charles & Keith’s boutique in South Korea, and the latest in the brand’s global network to adopt its new sixth generation store concept. The first floor is dedicated to bags as well as accessories, such as costume jewelry and sunglasses, while its second floor is a haven for shoe lovers and also houses the brand’s premium Collection line.

As part of the festivities, the brand debuted its collaboration capsule with artist Henn Kim at the event. Fondly titled “Heart Is Every Wear,” the all-black four-piece capsule is inspired by Henn Kim’s desire for the products to be worn anywhere and everywhere, and for each wearer to feel encouraged in being forthcoming with their emotions. Its cheeky moniker invites individuals to embrace authenticity and express their innermost sentiments by confidently wearing their hearts on their sleeves.

SOUTH Korean actress Joo Hyun-young.

Party attendees included global brand ambassador Han So Hee, who showcased the versatility of the Petra bag she sported in the Fall 2023 campaign alongside statement jewelry from the Gabine line. Singers Soyeon from G(IDLE) and Nancy from Momoland expressed their Gen Z style perfectly — the former pairing the Illustrated Heart Charm Ankle Boots from the Henn Kim collection with the brand’s iconic Charlot bag in silver for an edgy look; while the latter channeled girlish charm with her Pixie Furry Platform Mules, White Petra Curved Shoulder Bag, adding a Henn Kim x Charles & Keith scrunchie to her look for a fun twist.

Fashion icon and model Irene Kim oozed sophistication in this season’s Pixie Platform Mary Janes and the latest reiteration of the Koa — an east-west, top handle style. Comedienne Joo Hyun-Young channeled Academia chic in with Pixie Platform Ankle Boots and carrying a Gabine Houndstooth Leather Crossbody Bag.