Section L, Tokyo’s fast-growing apartment-hotel hospitality operator, will open its newest property in Ueno-Hirokoji in Tokyo, Japan.

Driven by the unwavering confidence of investors in Japan’s burgeoning tourism sector, Section L is establishing a niche in the upper midscale apartment-hotels in Tokyo. With this newest address, Section L has nine apartment-hotels, mostly in the Shitamachi neighborhoods.

In the past 10 months, Section L has opened six apartment hotels in Ginza, Tsukiji, Hatchobori, Kuramae, Hamamatsucho and Yushima.

The property boasts of a management team of seasoned international hoteliers with expertise in hospitality real estate, operations and technology. Activities and events within Section L are planned to match the modern travelers’ desire for authenticity, personalization and connection. By stepping away from the traditional centralized hotel model, Section L has focused on expanding its distributed network of accommodations across various neighborhoods.

Like the other properties, its rooms combine the best of modern design and functional convenience. The interior showcases a harmonious blend of a Japandi-influenced color palette with a touch of retro inspiration, while the deliberate choice of wooden furniture selections convey a playful and cozy atmosphere.

Each room is equipped with a full-size kitchen, complete with utensils, pots and pans, empowering guests to enjoy the flexibility of cooking during their stay. Two new sauna suites equipped with a Finnish-style sauna in the apartment suitable for up to six persons will be introduced.

Central to Section L’s ethos is the emphasis on fostering connections and experiences. Upon check-in, guests will gain access to InterSection, the in-house social app designed to bring travelers together. Individuals can discover the community’s gems, local events curated by the staff and even coordinate housekeeping requests, creating a sense of belonging that extends beyond the property’s walls.

Ueno-Hirokoji has 25 rooms and are great for those traveling as a group with larger room sizes that can fit between four to six persons.