photographs courtesy of miss cebu Designer and Pageant Chair Philip Rodriguez with Joelle Devine Uy, Best in Evening Gown by Jun Escario.

The Miss Cebu coronation has always been a dazzling affair and is a high point of the Sinulog social calendar.

Miss Cebu has to possess the many qualities of the Cebuana, all while being an ambassador of goodwill for the city’s history and culture, arts, travel and tourism.

Themed the Quintessential Cebuana, The Miss Cebu 2024 is special — for it commemorates the Ruby Year since its creation in 1983.

The pageant not only highlights the many magnificent qualities of a Cebuana but also Cebu’s world-class tourist destinations.

Twenty-one-year-old Zoe Cameron, a junior Business Administration major in Financial Management at the University of San Carlos, was crowned Miss Cebu 2024. She was hailed by Cebu City Mayor Michael Rama, Cebu First Lady Malou Rama and Miss Cebu 2023 Kefaiah Pellerin Al-Zhair.

A sports enthusiast and an avid basketball player, Cameron will make her journey an embodiment of the pairing of sports and pageantry. She likewise won four other special awards including the Doña Remedios Duterte Del Mar Heritage Award, Miss MyTV, Miss Oro Galleria and Miss Charity by Bingo Plus.

First runner-up Joelle Devine Dequito Uy was a 2019 State Games of America National gold medalist as well as the United States Figure Skating silver placer in the same year. She has since then moved back to Cebu where she is a 4th year student taking up Bachelor of Science in Nursing. She hopes to inspire others to pursue their dreams with unwavering determination.

The second runner-up is 23-year-old Danielle Mckaye Dela Cruz, who is pursuing a Bachelor of Science in Business Administration, major in Human Resource Management. Her mantra is “Environmental Protection and Conservation through “Salva Vidas, Saving Earth, Saving Lives.”

Angel Jane Ruiz, third runner-up, is a Bachelor of Fine Arts with advertising major. Her advocacy is empowering marginalized communities through livelihood programs that focuses on the creation of tourism products. Weaving art into their income for a brighter future is her goal.

Twenty-five-year-old Licensed Architect Shaina Michelle Reyes is fourth runner-up. Her advocacy is Focus Forward Initiative, a project that focuses on Mental Health Awareness in Attention Deficit Hyperactive disorder. Growing up with ADHD, she embraces her uniqueness and uses it as a vehicle for her to thrive in the creative world of architecture.

This year, the judges were Carissa Cruz Evangelista, chair of the Philippine Fashion Coalition and chair of the board of judges; Lifestyle Asia Magazine editor Candy Dizon, fashion couturier Ivarluski Aseron, Hollywood entertainment lawyer Walter Boholst and interior designer Paolo Antonio del Rosario.

The much-awaited search for Cebu’s Ambassadress of Goodwill is a note-worthy project of the Cebu City Tourism Commission headed by Councilor Jocelyn Pesquera, with Philip Rodriguez as pageant chair and Cinbeth Orellano as program chairperson.