Seasoned public relations professionals, media and communication leaders gathered recently at XO 46 Heritage Bistro, S Maison, Pasay City for the book launch of PR Matters by IPRA or International Public Relations Association Philippines.

The book is a compendium of 70 various articles on PR, communication, leadership, marketing, manners and ethics, and other topics relevant to different fields and professions, written by 18 authors, all members of IPRA.

Keynote speaker, Bangko Sentral ng Pilipinas Deputy Gov. Bernadette Romulo-Puyat lauded the publication that showcases the insights of some of the brightest minds in the Philippines’ PR industry on various topics on PR and communications, adding “The BSP recognizes that proactive communication is vital to building and maintaining stakeholder awareness, knowledge, satisfaction and trust” and that “stakeholder trust — along with awareness and satisfaction — is important to us.”

“With IPRA’s thrust to promote the discipline of public relations, we consider this as our chapter’s contribution to the global task as it can now be easily accessed by students and professionals alike. This book can be an inspiring reference for all things related to communications as a course and a career,” said Noel Rene Nieva, IPRA Philippines chair at the launch.

“The book is for comrades in PR, students and professionals who want to go into our profession, or anybody who wants to learn the rudiments on how to use better and effective communication in our everyday life, in the workplace, and in our personal interactions even with family and friends.”

IPRA Philippines is the local chapter of the professional organization for senior international PR executives, with membership in up to 95 countries. IPRA aims to promote trusted communication and the ethical practice of PR among its members and the community it serves.

For orders or book reservations of the limited edition of the PR Matters, email [email protected] or call 0920-9542980.