New Intramuros Pass encourages Filipinos to rediscover history

In an effort to boost local tourism and highlight the rich history and culture of the Philippines, Klook Philippines recently unveiled the Klook Intramuros Pass.

Intramuros, one of the nation’s most recognizable historical landmarks, can now be explored completely as part of the pass.

Klook is designed to deepen Filipinos’ ties to their heritage by recognizing the tremendous effects of cultural immersion on personal fulfillment. The company believes that by promoting travel and tourism, people can learn more about their ancestors’ lives and increase their sense of pride in their country.

Michelle Ho, general manager of Klook Philippines and Thailand, explained: “At Klook, we believe that immersing ourselves in culture plays a part in our pursuit of our own definition of joy. Beyond its leisurely benefits, travel has the power to connect us to our roots, allowing us to delve deeper into the story of our ancestors, ultimately fostering a sense of national pride.”

The Klook Intramuros Pass, which grants entry to the most popular sites inside the historic walled city, was created in collaboration with the Intramuros Administration. By visiting Fort Santiago, Baluarte de San Diego, Casa Manila Museum, Museo de Intramuros, Heirloom Filipiniana and Barong Rental, BamBike Tour and the White Knight Electric Chariot Tour, passholders can create their own personalized history of the Philippines.

CASA De Manila’a comedor (dining area).

This program supports the Department of Tourism’s initiatives to promote the Philippines as a travel destination that delivers a variety of cultural experiences. Klook urges guests to take part in actual Filipino activities and stay in historic hotels and accommodations as part of its most recent campaign, “PILIPinas but Make It Klook.”

Atty. Mae Elaine T. Bathab, DOT’s chief of staff and undersecretary for Legal and Special Concerns, said: “Efforts like this are essential in strengthening our tourism industry. We are happy that the private sector is empowering Filipinos to rediscover the beauty of our country and highlighting the various aspects of what the Philippines can offer.”

To encourage travelers to explore the Philippines, Klook offers up to P12,000 off on Philippine hotels across the country as part of the campaign. The first 100 customers who purchase the brand-new and exclusive Klook Intramuros Pass between 8 June and 18 June will also receive a Buy 1 Take 1 promotion from Klook in honor of Philippine Independence Day.

‘Sacramento,’ the center of the main altar.

Atty. Joan Padilla, Intramuros administrator, expressed her enthusiasm for the collaboration and stressed their goal of preserving the area’s historical and cultural significance. She stated: “Partnering with Klook gives not just Filipinos but also foreigners access to the rich history of the different historical hotspots Intramuros has to offer.”

Klook remains committed to empowering the local tourism industry through future campaigns and partnerships. Ho concluded: “By bringing the Intramuros Pass online via the Klook Platform, we aim to make it easier and even more convenient for everyone to explore more of Manila and the rich history behind these iconic walls around Intramuros.”