Makeup trends for 2024: A mix of glam and natural

As the rituals of beauty have improved and transformed throughout the ages, the year 2024 introduces new makeup trends which incorporate glam and natural styles into the aesthetic scene.

Professional makeup artist Yra Mantaring said many brands that released skincare-infused cosmetics aim to achieve ethereal and healthy-looking skin.

A graduate of the Makeup Artistry Program at the Center for Aesthetic Studies, Mantaring said that consumers need to purchase fewer items instead of getting separate ones — which is a sustainable move.

To guide the general public, Mantaring, who specializes in editorial makeup for digital campaigns, shared some products, techniques, tips and up-to-date looks for 2024.

Cloud skin, a gentle matte texture that creates a fresh effect, continues to rise this year. To achieve this, applying serum foundation and creamy concealer is advisable to correct any blemishes. This produces a soft and blurred look.

For the eyes, the go-to evening feature is a metallic, shimmery white, silver, gray and taupe shadow swiped across the lid.

A diverse range of cool-toned eyeshadows in cream, powder and liquid formulations was recently launched by local and international companies to seamlessly align with euphoria-inspired appearance.

A lot of muted nudes and warmer blushes also prevail, which replace the saturated bright pink flush that became popular in 2023.

The shades of desaturated peach and neutral sides are well-admired to create a delicate and smooth mark.

For strategic color placement, Mantaring said that vibrant hues are still around even though the approach this year leans to minimalist.

With the introduction of new game-changers, the fad is shifting towards fluffier, more relaxed and undone eyebrows, which leaves the overly manicured, defined and laminated structure in 2023.

She also recommended using a brow gel to follow the shape of the brows and fill in any sparse areas. She advised not to over-tweeze or trim to achieve the unfinished quality.

Mantaring, a graduate of De La Salle College of Saint Benilde Fashion Design and Merchandising Program, suggested that a pop of tint can be a statement on the eyes or lips. Top off the “barely there” base with dashing lashes, a graphic eyeliner or a classic red lip.

She added that monochromatic makeup, which is all about the use of the same materials and pigment on eyes, lips and cheeks, also stays this 2024 because it is easy to recreate and the components are accessible.

She explained that famous makeup strategies on the video-sharing application TikTok, such as Douyin, a famous Chinese makeup method, are well-favored this year. Named after the Chinese term for TikTok, Douyin imitates doll-like features which emphasizes plenty of sparkles and shimmers in the eyes.