‘Ma’am Chief’:A new ‘hallyu’ heroine is born

If you’re looking for a film that combines the grit of a justice-seeking policewoman with the charm of a full-time fangirl devoted to her idols, look no further. Ma’am Chief is here, ready to serve and entertain with a dash of humor and a whole lot of hallyu love.

Melai Cantiveros-Francisco is simply a comedic powerhouse in the new action-comedy film Ma’am Chief: Shakedown in Seoul, now showing in cinemas.

The film follows the daring adventures of a courageous policewoman on a covert mission to South Korea. Disguised as a tour guide, Ma’am Chief pursues a dangerous fugitive while encountering a myriad of characters that add layers of adventure and humor to the storyline.

Ma’am Chief is a unique blend of comedy, family-oriented drama and action, all while celebrating the global phenomenon of Korean pop culture, affectionately known as “hallyu.” The policewoman’s infectious enthusiasm for K-pop becomes a powerful asset in her crime-fighting arsenal.

The ensemble cast includes not only Filipino performers Alora Sasam, Bernadette Allyson Estrada, Dustine Mayores, Enzo Almario, Jennica Garcia, Karylle Tatlonghari, Manel Sevidal, Pepe Herrera and Sela Guia, but also special cameos by a raft of K-drama and K-pop stars, among them Do Ji Han, Lee Seunggi, Rolling Quartz and Yuju, elevating the film’s global appeal.

Ma’am Chief: Shakedown in Seoul is the debut film of Pulp Studios, the new film outfit of live entertainment company Pulp, which has a 25-year legacy in the Philippine music industry.