K-beauty craze

The world of K-beauty is about to get even more massive with the newly-launched one-stop shop by SM Beauty.

“The Best of K-Beauty” seamlessly blends the world of Korean beauty products, from W.dressroom, Clio, Round Lab, Beauty of Joseon, Barenbliss, Some by Mi, Cosrx, Deoproce, Laneige, Innisfree, Peripera, Banila Co, Kaine, AHC, Hada Labo and QuickFX.

Shoppers will also get to enjoy different activities such as the Grab and Glow claw machine where they’ll get a chance to win Korean beauty products. Have your main character moment captured at the romantic gazebo.

Photographs courtesy of SM
Feel the K-drama and K-pop craze ar SM Beauty’s The Best of K-Beauty mall event.

SM Beauty also urges shoppers to try out the Skin lab where you’ll understand your skin better while discovering a personalized K-beauty routine using a selfie.

Enjoy big discounts on a wide variety of K-beauty products and get a chance to win a trip to Korea when you shop at any SM Beauty store until 20 October.

“The Best of K-Beauty” at the SM Mall of Asia Main Atrium is open until 24 September.