Dyson Supersonic r™ Professional Hair Dryer x Fashion Month AW24

Milan Fashion Week - Etro Lead Hairstylist: Pierpaolo Lai, Dyson Ambassador for Italy Inspiration: “For Etro we created a wet look aesthetic inspired by the sea. Skin and hair are swept by a sea breeze and splashes of saltwater.” (Photo credit: Dyson)

The Dyson Supersonic r™ Professional hair dryer is Dyson’s lightest, smallest, and most precise styling tool enabled by power-dense technologies — a new technology streamlined heater, the Dyson Hyperdymium™ motor and intelligent Radio Frequency Identification (RFID) sensors in each attachment which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature.

Dyson engineers were tasked to create the smallest hair dryer with powerful precision. This meant doubling down on the core technology within the Dyson Supersonic r™ Professional hair dryer — particularly heater technology, motor performance, and attachments — re-engineering a machine to deliver precision for professionals in an entirely new form factor. The Dyson Supersonic r™ Professional hair dryer is 30 percent smaller, 20 percent lighter, and more maneuvrable — delivering fast drying, smoother, frizz-free, and shinier results.

“When Dyson first launched the Supersonic, it changed the game and now they have done it again by developing the Dyson Supersonic r™ Professional hair dryer. This new tool will not only give professionals the ability to execute amazing work but at high speed and at the highest quality,” Larry King, Dyson Global Styling Ambassador, said.