Connecting coffee lovers through music

This holiday season, Starbucks Philippines continues its cherished tradition of bringing people together through the Starbucks Traditions Collection. In this year’s campaign theme, “Connection Starts Here,” it invites customers to explore the world of human connections.

The excitement begins today, allowing customers to earn a sticker for every purchase of a tall, grande or venti handcrafted beverage.  Simplify sticker tracking by opting in through the Starbucks App with an e-Promo Card, and then redeem any one of these iconic rewards once you’ve collected 19 stickers.

The 2024 Starbucks Traditions Planner with Organizer is another perfect companion for jotting down ideas and journaling one’s everyday connections. This set pays tribute to the Siren, intricately displaying dotted details of its tail in its design. Measuring 9x7x1.3 inches in size, it comes in two modern colors to choose from: rose gold and abalone gray. To add an extra touch, it includes a pen, card holders, a sticker pad and a few postcards.

Mug, tote set and music

A new collection designed to elevate your coffee runs in style is the 2024 Starbucks Traditions Warm Gray Mug and Polka Tote Set. This combination features a tote bag with a convenient compartment, snugly holding the 12 oz. mug. 

The 2024 Pearl Cold Cup boasts a star-adorned straw stopper, adding an extra touch of charm to your coffee runs. 

This holiday season, Starbucks Philippines collaborates with local artists to curate a coffeehouse playlist on Spotify. These carefully selected tracks curated by DJ Nix and DJ Rammy Bitong transcend genres and generations and reaffirm the impact of music and coffee in building human connections. Follow Starbucks Philippines on Spotify and watch out for the playlist on 2 November.

“Connection has always been at the heart of Starbucks. The visual representation of connections through dots in this year’s campaign is not just creative; it’s a testament to the relationships we build within our communities,” says Jamie Silva, senior manager for Marketing, Digital Customer Experience and Loyalty. “Starbucks continues to reimagine the essence of connection and reminds us all of the beauty found in shared moments and relationships this holiday season.”

Experience the 2024 Starbucks Traditions ongoing until 2 January 2024.