Celebrating the joy of reading

Bringing over two million brand new books each year, Big Bad Wolf Book Sale has made literature more accessible to Filipinos by offering huge discounts of up to 95 percent off. Best of all, entrance to the book sale is free! The sale features new and exclusive releases only available in Cebu from 15 September to 1 October, from 10 a.m. to 10 p.m, at the Cube Wing, lower ground level of SM Seaside City Cebu.

Big Bad Wolf Books sources only the best quality, brand-new books from publishing houses in the United Kingdom and the United States. At the heart of the event is Big Bad Wolf’s initiative, the Red Readerhood program which aims to empower underprivileged youth by donating books to deserving communities and schools.

This time, they chose Gawad Kalinga and the Sister School of Mary-Boystown in Minglanilla, Cebu, as beneficiaries of this CSR program. Big Bad Wolf Books will pledge 1,000 books which will go towards the GK Traveling Maleta Library, a program by Gawad Kalinga that, similar to Big Bad Wolf Books’ mission, aims to provide literary works and promote reading to less fortunate communities by lending a suitcase full of books for one month before transferring it to another community who needs it.

BIG Bad Wolf in Cebu. | Photograh courtesy of Big Bad Wolf

“At Big Bad Wolf, we’ve always believed that books have the power to transform lives, open doors to opportunity and spark imagination. It’s not just about selling books; it’s about making a lasting impact in the communities we touch. Our partnership with Gawad Kalinga aligns perfectly with our vision of using literature as a force for good. Gawad Kalinga’s commitment to uplifting underprivileged communities resonates deeply with us. Through our partnerships, we have the privilege of contributing to the communities that support us. This time, we also want to extend this noble mission by providing books to The Sister School of Mary-Boystown. This gesture is not just about giving them access to books; it’s about providing the tools for knowledge, personal growth and hope,” said Andrew Yap, co-founder of Big Bad Wolf Books.

In a world where access to education is key, Big Bad Wolf Books recognizes the pivotal role books play in shaping young minds. Guests can support the Red Readerhood program by purchasing books for donation at the Red Readerhood counter during the three-week long Big Bad Wolf Book Sale Cebu 2023.


Wonderful retail experience

For its run in Cebu, the Big Bad Wolf Book Sale will feature discounts as low as P20, allowing visitors to stock up on an extensive range of genres without breaking the bank.

“The Big Bad Wolf Book Sale Cebu 2023 carries titles and genres exclusively for Cebuanos who wish to visit the book sale. Brand new books that are of best quality from publishing houses in the United Kingdom and the United States await book enthusiasts. We can’t wait for Cebu to see the biggest and the baddest Big Bad Wolf Book Sale yet,” said Carol Chuaying, Big Bad Wolf Books’ Philippine partner.

To enjoy the bigger, badder and better book sale, visitors must scan and register the provided QR code to gain full access to the book sale and its exclusive deals and offers.

“This is the first time where we are holding the Big Bad Wolf Book Sale inside an SM mall — and the SM Seaside City Mall at that. We are grateful for SM Malls that they have provided the perfect setting for this literary extravaganza. Truly, it captures the essence of Cebu and the fun that is Big Bad Wolf Book Sale,“ Carol Chuaying said.


Official bank partnership
with Metrobank

To further enhance the readers’ experience, Big Bad Wolf Books announces the return of Metropolitan Bank and Trust Co. (Metrobank) as its official bank partner. Visitors can expect special offers and discounts when using their Metrobank credit and debit cards during the event, making it even more rewarding to explore the vast collection of books.

Early VIP Access and Metrobank credit and debit cardholders got first dibs on books as they opened the doors on 14 September, a day before the rush. Customers can enjoy zero percent installment for a minimum purchase of P3,000 Metrobank credit cardholders can avail of zero percent installment for three months. Metrobank card holders can also enjoy dedicated payment lanes during the sale.

If you don’t have a Metrobank credit card yet, apply for one at the special booth located at the event or visit apply.metrobank.com.ph/creditcard before the sale to enjoy the exclusive Metrobank benefits. Qualified applicants can get either no annual fee for life or up to 100,000 rewards points for select cards and amounts of accumulated spend.


Fully Booked’s 38th branch

Fully Booked recently opened its 38th branch right at the heart of Ayala, Makati. This is Fully Booked’s fourth store in the city — the first three being in Glorietta 3, Greenbelt 5 and Power Plant Mall.

At 80 square meters, the Fully Booked One Ayala branch will have the same signature cozy ambiance that makes it conducive for browsing books and connecting with like-minded people. Readers can expect well-stocked shelves carrying multiple genres, from award-winning fiction, graphic novels to best-selling memoirs. Non-books will also be available at the store, such as stationary, arts and crafts, novelty notebooks, toys and other unique collectibles, making Fully Booked the perfect go-to place for thinkers and tinkerers alike.

Fully Booked One Ayala branch is located on the 2nd floor, Unit C-209, One Ayala Corner EDSA. It is open from 10 a.m. to 9 p.m.,  Monday to Thursday, and 10 a.m. to 10 p.m. Friday to Sunday.