Big Bad Wolf goes to Iloilo for the first time

After two successful event runs in Manila and Cebu, Big Bad Wolf brings the world’s biggest book sale to Iloilo City, Iloilo. This marks the first time Big Bad Wolf hosts its sale in the Western Visayan capital. Spanning nine days, from 13 to 22 October, it promises to deliver the grandest book sale experience to the residents of Iloilo and nearby cities.

With over two million books up for grabs, attendees can enjoy exclusive deals, promos, giveaways, and discounts of up to 95 percent off on selected books. Big Bad Wolf’s selections include bestsellers, literary classics, contemporary fiction, non-fiction, science fiction, cookbooks, design books, architecture books, thrillers, young adult titles, and children’s books, making it the perfect reading destination for all ages!

With the goal of igniting in Filipinos a love for reading, Big Bad Wolf Sale received full support from the Office of the City Mayor to further its initiative of promoting reading culture among Ilonggos and across Western Visayas.

“As a book lover and reader, I welcome the world’s biggest book sale by Big Bad Wolf Books in Iloilo City. I had the love of reading books when I was in elementary. I enjoyed reading Greek mythology, the Hardy Boys, and the likes. Reading helped me when I was in college and College of Law. I wish the Ilonggos would visit the sale so they can find books they will love and enjoy,” said Iloilo City Mayor Jerry P. Treñas.

The sale is at the lower ground floor, SM City Iloilo, and is open from 10 a.m. to 10 p.m. daily. For more information regarding Big Bad Wolf’s current and upcoming book sales, you can visit their website ( or check out their social media accounts.