Perhaps Taylor Swift and her perfectly shaped Cupid’s bow lips are the reason, but these days, more and more girls are seeking treatments or makeup tricks to achieve the same kind of fullness and charm for their puckers.

An article in Forbes by Jessica Ourisman reveals, after interviews with experts, that “requests for lip augmentation have increased over the last decade, with younger and younger patients seeking lip filler in recent years.”

Emphasis on the lips, she added, “has reached new heights in 2024.”

A popular treatment is called Cupid Lift, which is essentially a “modified upper lip lift technique” that gives a “natural looking” curve to the upper lip.