‘ARt in MOA’ exhibit features Filipino masterpieces

SM Mall of Asia has partnered with the National Museum of the Philippines to create an Augmented Reality exhibit of prominent Filipino artworks to be displayed within the MOA Complex, titled “ARt in MOA.” This is the first partnership of its kind for both parties, as the two brands come together to bring a unique experience to all of the mall’s customers, both local and foreign.

Both parties signed the Memorandum of Agreement at the National Museum of the Philippines on 9 June to formalize their partnership. The National Museum was represented by director-general Jeremy Barns and deputy director-general for Museums Jorell Legaspi, while SM Mall of Asia was represented by senior assistant vice president of Mall Operations Perkin So and assistant vice president for Marketing Krisel Raymundo-Ramilo.

In his remarks during the signing, Legaspi said, “The National Museum looks forward to making other programs with SM that will be beneficial for both organizations because our role to the Filipino people is to provide enjoyment, entertainment and access to our wonderful collection of fine arts and other cultural assets.”

So added, “SM is truly honored to be partnering with our friends from the National Museum of the Philippines. We’re truly excited to be able to become a venue to enrich the lives of our customers on a day-to-day basis. We’re excited that the public will be able to experience these creations by the masters in our mall. Hopefully, we can make the public feel the importance and beauty of Philippine art.”