Still one of the most recognizable logo brands today, Coach recently displayed its ability to defy time by transforming into a Gen Z magnet.

In an event that throbbed with DJ beats courtesy of beauty queen Christi McGarry, Coach’s Greenbelt 5 store was unveiled with a new, glass-encased sleek look that made the newest collections stand out in full shining glory.

Silver was color of the “It bag” of the night — part of the latest Coach Shine collection, “which introduces the iconic Tabby and new Penn bag available in metallic and patent iterations.”

Another hit that bag lovers must not miss is the “Coach Shapes” bags in bone, heart and lips shapes and fun colors.

The new store in the Philippines was designed to blend the house’s “heritage design language with expressive aesthetic pops that evoke the playful spirit of today’s generation.”

Selected Coach men’s pieces are also displayed at the house’s pop-up beside the ground-floor store.

Check out the place, feel the vibe — as they say these days.

After all, the brand founded in 1941 has never faltered in its promise of making bags and shoes that are “crafted to last, for you to be yourself in.”