Phl welcomes McDonald’s Chicken World with NewJeans

Filo-Bunnies can rejoice as the highly anticipated collaboration between McDonald’s and New Jeans has finally arrived.

The fast food giant’s project with the five-member girl group, named “McDonald’s Chicken World,” made its debut on Philippine shores on 13 June, marking the second stop of the Chicken World Tour.

With a combination of crispy delights, catchy tunes and limited-edition packaging, McDonald’s aims to entice customers and make them want to dance. The campaign initially kicked off in South Korea on 2 June and will also be available in Thailand starting 28 June, Indonesia on 12 July, Brunei on 1 September and Malaysia on 7 September. Hong Kong and Taiwan can expect the campaign to launch in late October.

As part of this exciting initiative, McDonald’s is offering two all-time favorites — the six-piece McNuggets and McChicken at P99 each.

The limited-edition NewJeans packaging that comes with the six-piece McChicken or McNuggets will surprise and delight customers. The packaging adds a collectible touch to the overall experience with the group’s recognizable logos and colorful colors.

Fans may take advantage of these special offers by downloading the McDelivery App for dine-in, takeout or drive-thru.

Special treats are also in store for NewJeans’  fans, including a dance promotion throughout the first and second weeks of July. Users of the app will have the opportunity to take dance courses with 808 Studio and Tads.

The McDonald’s app can be downloaded from the Apple Store and Google Play Store.

After a successful campaign with the supergroup BTS, McDonald’s second foray into K-pop is this partnership with NewJeans.

Since making a surprise debut in July 2022 with the track “Attention,” NewJeans, composed of Minji, Hanni, Danielle, Haerin and Hyein, have been making waves in the K-pop scene.

Notably, NewJeans and American artist Jon Batiste have also promised another exciting collaboration, this time with renowned beverage company Coca-Cola. The female trio had previously collaborated with Coca-Cola to produce a promotional track titled “Zero” back in April, further highlighting their expanding influence and popularity.

Fans of NewJeans can expect even more exciting news as the group’s label, ADOR, announced that they will be making a comeback in July with brand-new music.

The expectation among the quintet’s devoted following has grown since ADOR CEO Min Hee-jin disclosed that the group’s upcoming release is planned to be released this summer.

In addition to their musical endeavors, NewJeans member Danielle recently showcased her talents by releasing her version of ‘Part of Your World’ for Disney’s The Little Mermaid. She provided the primary character Ariel’s voice for the Korean version of the movie.