In a bold move that challenges traditional beauty norms, White Castle Whiskey chose Angelie “Pench” Andanar as its new calendar girl. This is deemed as a significant shift in the portrayal of beauty, especially in the Philippines, where tattoos have often been viewed with skepticism.

At 36, Pench, a freelance model and single mother from Pampanga, defies the typical calendar girl stereotype. Her detailed and extensive body tattoos set her apart, making her a symbol of edgy beauty and self-expression.

Pench kicked off her modeling career in 2006 and gained notable recognition as FHM Philippines’ Girlfriend of the Month in May 2010. Her unique combination of angelic face and bold tattoos established her as a prominent influencer in beauty, fashion and lifestyle. Pench’s resilience and dedication to her craft are as remarkable as her advocacy against tattoo discrimination in the Philippines.

Pench’s collaboration with White Castle Whiskey a profound statement. The brand, known for its iconic imagery of beauties on white horses, is taking a stand for inclusivity and the celebration of diverse forms of beauty. Its focus on Pench sends a powerful message that beauty transcends conventional standards.

Pench’s advocacy against tattoo discrimination in the Philippines is a significant part of her identity. Her extensive body tattoos are not just adornments; they are a statement of her individuality and a challenge to societal norms.

Her influence extends to Alua, a platform where she shares exclusive content with her audience. With over 242 photos and 19 videos, Pench offers an insider’s view into her life and style, further solidifying her status as a role model and a voice for self-expression.

White Castle Whiskey, from Destileria Limtuaco & Co., Inc., the Philippines’ oldest distillery, has long been an industry pioneer. It has embraced diversity and inclusivity in its marketing strategies, evident in the bold choices that move away from traditional imagery.