Times have changed and so have customers’ needs and wants.

Local developer Shang Properties is ushering a new era of sophisticated living with a rebrand and a slew of luxury properties that marries modernity and Filipino culture.

“Shang Properties has been in the market for more than 30 years and I think it’s about time we reintroduced it because we are signaling a new era of the company. We’re developing more projects, but still maintaining the DNA of Shang Properties — and that is our attention to details,” Jayme Uy, marketing director of Shang Properties, told DAILY TRIBUNE.

SPI is ready to take exemplary life spaces to greater and even more upscale heights as it ushers in a new chapter with a fresh, modernized logo and a brand story that pays careful attention to details.

“It will be more of on the number of launches that we are making. Back then, we’d launch one or two projects. This year, we are launching a number of properties. So far, we have launched two, Haraya and Laya Residences,” Uy said.

SPI properties include The Enterprise Center, Assembly Grounds at The Rise, Shangri-La Plaza, Aurelia Residences (joint venture project with Robinsons Land Corp.), Haraya Residences (joint venture project with Robinsons Land Corp.), Horizon Homes, One Shangri-La Place, Shang Residences at Wack Wack, Shang Salcedo Place, The Rise Makati, The Shang Grand Tower, The St. Francis Shangri-La Place and Shangri-La at the Fort.

“The luxury real estate market continues to change and evolve and we strive to be at the forefront of change. We want to redefine luxury and set new standards. Our journey is just beginning and we are honored to continue creating Exemplary Life Spaces,” Wolfgang Krueger, Shang Properties’ executive director, said.

While it has to adapt to the market’s demands, SPI remains steadfast in its commitment to move forward, staying true to its promise of excellence, and setting higher standards in luxury living.

“In this new era of sophistication, we are not just changing with the times. We are leading the change,” Wolfgang added.

SPI was established in 1987 and was listed on the Philippine Stock Exchange in 1991. Guided by its vision to be the leading developer and manager of prime properties in the Philippines, SPI is taking bold steps to achieve supremacy in the industry by elevating the country’s premium real estate market for three decades and counting.