Lee Minho, new face of German luxury menswear collection

Known worldwide for its heritage tailoring, BOSS prides itself on creating bold and elevated collections. For the Fall/Winter 2023 season, the German brand unveils a polished and dynamic new campaign with South Korean actor and BOSS ambassador Lee Minho for the luxury menswear range, featuring refined merino wool and highly dynamic performance suiting.

Showcasing the line’s craftmanship and tailoring, these exquisite formal offerings are further complemented by premium jersey and denim pieces. Polished, well-rounded and crafted according to standards, the line provides distinctive attire for every possible social scenario. 

From the overall construction of each garment to the linings of the jackets and subtle yet stylish pops of color, the tailored looks are further accented by luxe detailing and leather trimmings.

Elegant suiting in soft wool is the work and formal wear hero of cooler days: in smooth monochrome colors with a subtle texture, or in the finest timeless pinstripe. Layered 100-percent cashmere knitwear, these tailored pieces communicate a look of timeless elegance, while ensuring comfort and warmth.

In smart-casual styles, sparingly implemented patterns and textures, such as reverse check and plush rib, adorn outerwear and knitwear. They are achieved through a mix of materials, including silk, 100-percent cashmere and selvedge denim. Designed to be worn together as a monochromatic and smart-casual look, this lush fiber features sleek, comfortable trousers, a matching jacket and a cozy overcoat with a relaxed shoulder construction – ideal for layering. 

The collection is available for purchase in stores and online at boss.com.

In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing and online at Trunc.ph, Rustans.com, and Zalora. Visit www.ssilife.com.ph.