Filipino craftsmanship has definitely weaved its path into the local market, carrying a narrative so unique and vibrant that it champions not only exquisite and sustainable products but also amplifies the hard work, dedication and love poured out by local artisans.
Local artistry is at the forefront of Kultura’s Filipino Design Studio, which was launched on 1 March at SM Aura Premier’s third level, featuring sustainable clothing, handmade bags and accessories, personal and organic care items and eco-friendly home décor, among others.
The pop-up event puts emerging and well-known local brands at the center stage, allowing them to introduce their latest collection to the curious crowd and show how local artistry captures aesthetics and durability.
Among the brands put into the spotlight are Dwellbeing, Carioca, Boho Manila, The Brave Story, Wix Cozy Homes, Liwayway, Malingkat Weaves, Red Slab Poetry, Jhaz Footwear and more.
In addition to curating a diverse selection of sustainable and visually appealing products that elevate the modern Filipino experience, these brands give artisanal communities and local craftsmen their well-deserved praise and recognition.
For instance, Faw Maridul of Malingkat Weaves celebrates Mindanao’s weaving traditions and handwoven textiles and pieces through a partnership with indigenous weavers and local artisans. Their colorful and meticulously crafted collection ranges from t’nalak and Maguindanao pillow cushions to Yakan placemats, coasters and table runners.
“It’s more of honoring my heritage as I grew up in Mindanao. It’s really about showcasing a different part of Mindanao beyond what we see on the news. I really wanted to shake the narrative a little by showcasing its vibrant culture, traditions, beautiful textiles and ways of life, especially Muslim Mindanao,” Maridul said.
Marjorie delos Reyes of Liwayway embraces the country’s rich culture by putting popular Filipino symbols on the front page of their collection. Among the standouts are porcelain shakers that are shaped into jeepneys, bahay kubo, bulul, rooster and barong: “Our items are a representation of the Philippines… We really try to source everything in the country.”
Meanwhile, Dwellbeing is a women-led enterprise that produces all-natural personal and household products that are functional and environment-friendly. A percentage of every purchase of their home care items goes to Project Pearl, a non-governmental organization that helps and uplifts children and their families through nutrition, healthcare and education.
Beyond showcasing sustainable practices, Dwellbeing uplifts the underrepresented and marginalized community by providing employment opportunities for the deaf.
Che Secillano, the brand’s founder, aims to advocate for environmental kindness through well-thought-out items made from discarded pieces and local products: “Every purchase that you make here, there is a donation counterpart na family meals for Project Pearl. So, our advocacy is upcycling, feeding, empowering and working with partners.”
Empowering women and local artistry
The line that resonates most with this social event is “It’s really about women empowering women,” as it champions women of all ages who dedicate themselves to promoting local art.
In celebration of Women’s Month this March, this pop-up event also empowers the role of female artisans who preserve and contribute to the rich tapestry of local craftsmanship and showcase our cultural heritage to a wider audience.
“Karamihan ng mga partners namin mga babae. Mga nanay, mga batang babae na nag-aaral maghabi (Most of our partners are women. Mothers, young girls who are learning to weave),” Maridul of Malingkat weaves said, appreciating the hard work and dedication of female artisans in the growing field.
Mai Nadres of Boho Manila, a popular jewelry brand in the Philippines that highlights Filipino symbols and culture, applauds the role of talented mother artisans who create statement fashion pieces.
“All our artisans are mothers. Iba ang kalinga ng mga nanay, iba ang alaga nila kasi may mga tao sa bahay na kailangan kumain. Iba ‘yung impact non, and this month is very special to me because of the women behind all these pieces (A mother’s care is different, their care stands out because they know that they have mouths to feed at home. That impact makes a difference),” Nadres said.
Kultura’s Filipino Design Studio will run until 17 March at the SM Aura Premier.