Glenda Dela Cruz, brilliant businesswoman

BRILLIANT Skin chief executive officer Glenda Dela Cruz. | PHOTOGRAPHS courtesy of ig/glenda dela cruz

It was an enchanted evening indeed — a concert featuring showbiz A-listers and a night to honor the many men and women who are part of the reason why Brilliant Skin Inc. is now renowned as one of the country’s leading beauty and cosmetic brands.

The Brilliant Awards 2023: Brightest of All Time event held at the Newport Performing Arts Theater four days shy of Christmas was attended by franchisees and distributors from different regions in the country, resplendent in their pink gowns and suits.

GLENDA dela Cruz with Andrea Brillantes.

Pink is the power color of choice of Brilliant Skin’s founder and chief executive officer Glenda dela Cruz.

Onstage and off, Dela Cruz was a truly lovely presence, beaming like a debutante in her haute couture gown. Her speech, delivered in the vernacular, was a sincere opportunity to assure her “Brilliants” that fame and fortune have not changed her. She remains one with them — feet on the ground while reaching for the stars, fueled by ambition, determination, passion and a belief in the Brilliant Skin products that deliver on their promise of the “pinaka-makinang version of you.”

Misty-eyed and full of pride at the awards and concert she organized, Glenda gave her “Brilliants” more than the usual pat on the back, a firm handshake and the warmest of smiles for their good work. They were duly honored as they received recognition on stage, plus other surprises in the form of cash, gadgets and more. This was Dela Cruz’s generous way to inspire her army of franchisees and distributors to achieve all their targets and plans.

The awards program had Luis Manzano and Mariel Rodriguez as hosts for the evening. Daniel Matsunaga acted as one of the awards presentors, tasked to read the winners of the Livestreamer Award, Digital Marketplace Trailblazer, E-Commerce Excellence Award, Rising Star in Outstanding Achievement, Exceptional Leadership in Network Growth and Team Player Extraordinaire, Top Sales Achievers and more.

The awardees came from different districts, cities, provinces and regions all over the country.

ALDEN Richards with Glenda Dela Cruz.

The awards night highlight was the awarding of Top Regional Franchisees, with Dela Cruz assisted by the new face and ambassador of Brilliant Skin Essentials, Alden Richards.

Shen Garcia was also introduced as the chief operating officer of Brilliant Skin Essentials.

Providing topnotch entertainment were 4th Impact, who opened the show with a fiery rendition of Beyonce’s Crazy In Love; Brilliant Skin Ambassador Andrea Brilliantes, who was a scorcher with her dance moves, sex-kitten aura and presence; Kean Cipriano, a true rockstar; and Juan Karlos Labajo, who belted out his hits Buwan and Ere with so much ache and angst, much to the delight of the audience.

It’s Showtime beauty Jackie Gonzaga also showed that she knew how to party and groove. Kyle Echarri smoldered with his “I can give Bruno Mars a run for his swag and singing” vibe. Jason Dy performed memorable OPM hits, while Paulo Avelino further raised the temperature of the room with his serenade.

Asia’s Soul Supreme KZ Tandingan concluded the concert portion of the enchanted evening.

Now we know why Glenda Dela Cruz is a brilliant businesswoman. She is all heart and all woman, working with a team she considers family. She does not spoil, she gives them what they deserve. Her gratefulness to them is most sincere.

That she is beautiful inside and out can be said of her Brilliants as well. Beauty Skin Essentials’ “pinakamakinang” tagline is not an empty or shallow promise, but a real one!