Colors of The Season

A trip to fashion hub Hong Kong sometime in March showed a trend that would soon enough hit the stores across the region. Shades of pink bloomed on windows of high-end labels, likely inspired by the color of the year magenta — a rich pink shade.

Beyond this feminine color, however, style watchers will be glad to know that brights are hot this summer season — a definite jump to “maximalist” style.

PHOTOGRAPH COURTESY OF STEVE MADDEN | Steve Madden Hooray Lime sandals.
PHOTOGRAPH COURTESY OF OPI | OPI ‘nature Strong’ nail polish.

Marie Claire defines this sudden preference for splashes of color as “dopamine dressing.” It says: “In times of strife (which, let’s be honest, we’ve had plenty of in recent years), we seek joy wherever we can get it, including our fashion choices. And according to the highly saturated hues of spring 2023’s fashion trends, this joyful approach to style continues well into the coming season.”
So, let it all out, but here is a quick guide to the “in” colors of the season: for the brights, says the fashion bible, blues come in cobalt or azure; pinks go from pastel to deep fuchsia; yellows are mellow, and lavenders are cool; and don’t forget the “true red.”

Photograph Courtesy of Dune London | DUNE London Baylee Green bag.
PHOTOGRAPH COURTESY OF Marks & Spencer | MARKS & Spencer men’s summer wardrobe.
Photograph Courtesy of Dune London | DUNE London Mykonos in lavender.

Meanwhile, a quick roam around the stores today will reveal another trend in easy dressing: gartered waists.

Yes, indeed, merchandisers have found that post-pandemic, the lounge attitude continues with clothes that are loose and easy to wear, and when it comes to bottoms, the elastic waistlines are being seen in most collections, from beach wear to office wear!