Cebuana Lhuillier Bank has successfully attained the goal it has set out to do since it was established in 1998: serve the unbanked and underbanked markets.

But what Cebuana Lhuillier Bank has accomplished in the last five years in an industry lorded over by big banks has been defined by unprecedented growth numbers.

The launch in 2019 of Cebuana Lhuillier Micro Savings, an interest-bearing deposit account with a low initial deposit and no maintaining balance, was a game-changing service for Cebuana Lhuillier Bank as it finally gave access to marginalized Filipinos who yearned to save their hard-earned money without the usual and often tedious requirements asked for by big commercial banks, like a high maintaining balance and documentary requirements.

It also sanctioned Cebuana Lhuillier Pawnshop’s nationwide network of close to 3,500 branches to carry the bank product as its cash agent, a marketing innovation that would signal the bank’s emergence in the banking community as a force to be reckoned with.

Along with its brick-and-mortar branches, Cebuana Lhuillier Bank solidified its industry standing in 2020 by launching the eCebuana Mobile App, which allows users to open a Cebuana Lhuillier Micro Savings account online, making affordable banking more accessible to more Filipinos.

The app also allows the bank clients to easily access their accounts, send money within the bank, via Instapay and Pera Padala, pay bills, and top up loads.

Cebuana Lhuillier Bank also partnered with BancNet, UnionPay, Instapay, PesoNet and Visa, which expanded the bank’s card network and enhanced online fund transfers for depositors.