The LEGO Group is launching “Play Unstoppable” in the Philippines, a campaign geared towards inspiring girls to explore and express their creativity without limits. This follows the research commissioned by the toy company revealing that while girls feel increasingly confident to engage in all types of play, they remain held back by society’s ingrained gender stereotypes.

According to the findings, three-quarters (76 percent) of young girls feel confident in their creativity. However, these decline as they get older with two-thirds reporting they often feel worried about sharing their ideas. This is compounded by the pressure of perfectionism and anxiety about making mistakes (72 percent). Even parents agree — 71 percent say girls are more likely to hold back developing their ideas, because of these pressures.

In a mission to break these barriers, the LEGO Group is hosting a series of creativity caravans around Metro Manila throughout the whole month. Girls ages four to 15 can participate in immersive play experiences and take home a free brick set at select store locations.

Upon arrival, kids can register at the on-site area to receive a free LEGO Polybag set which they can build at the activity area and take home for free. A wide range of LEGO themes are available in store so girls can build and play without limits.