French clothing brand Lacoste recently launched its 2023 spring-summer line featuring its newest Summer Pack Collection, highlighting the vibe of the city streets and the sandy beaches of Ibiza.

“Pop of colors, summer and beach to city sum up our latest summer collection,” said Lacoste’s senior marketing officer Trisha Tolentino during their first pop-up outdoor stop in Power Plant Mall, Makati City, 30 June.

Lacoste’s Summer Pack Collection embraced youthfulness with a palette of blues, yellows, oranges, pinks and greens in neutral tones, soft hues and radiant shades to draw the Gen Zs into their universal and timeless pieces.

“Having Gen Zs in mind is a global direction for Lacoste as a brand,” Tolentino explained. “It’s really a trend of fashion houses now to tap Gen Zs since they are very vocal online and on social media. Being a heritage brand, Lacoste strives to be in the moment of what’s currently trending.”

What they envisioned for their brand truly did not disappoint during their first pop-up store launch. Their vibrant and pastel-colored clothing and accessories collection were stylishly displayed on Lacoste’s fashion mobile truck as influencers and other guests brought the youthful vibe.

French clothing brand Lacoste has been around since 1933 and is best known for the green alligator logo on their polo shirts. Since its inception on the tennis court, the accessible luxury brand has relied on its sports heritage to spring optimism and elegance in the world for adults and young adults.

Lacoste’s Summer Pack Collection pop-up outdoor stop will continue in two other locations: Mall of Asia Grounds, 7 to 9 July, and 5th Avenue, Bonifacio High Street, 15 to 16 July.