Bally introduces the Plume for Spring/Summer 2024, a genderless style inspired by the House Archives. Unveiled on the SS24 runway at Milan Fashion Week, the loafer is now a hero piece from creative director Simone Bellotti’s debut collection.

As part of his vision for the brand, Bellotti is reinterpreting timeless, classic pieces in new and unexpected ways, creating a sense of lightness and modernity. With Plume, the creative director has drawn on the centuries-old skill and innovation of Bally’s heritage shoemaking to produce a day-to-night essential, for both men and women, that can be dressed up and down.

Crafted in Caslano, Switzerland, using a Goodyear reverse construction technique — in which the upper is stitched inside-out directly to the sole and then reversed at the end of the manufacturing process — the Plume is flexible and offers immense comfort, thanks to a rubber injection in the leather outsole. Presented with golden eyelets and leather laces, the shoe is finished with a subtle Bally logo flag.

In the Philippines, Bally is exclusively distributed by Stores Specialists Inc., and is located at Rustan’s Makati, Shangri-La Plaza, City of Dreams, Power Plant Mall and Newport Mall. Visit www.ssilife.com.ph.