Netizens are feeling the spirit of Christmas camaraderie with ABS-CBN’s recently launched “Pasko Ang Pinakamagandang Kwento” Christmas Station ID, which made history by featuring GMA Network, TV5 and A2Z on the official music video.
Seen in the video are Kapuso, Kapatid and A2Z employees, and partner media companies Viu, Prime Video and PIE Channel.
The star-studded music video registered over 1 million views on Facebook and YouTube and trended instantly on X (formerly Twitter), with multiple trending topics, as netizens praised the music video’s message about the different challenges people face and how the beautiful story of Christmas binds communities together.
“This song centralizes the birth of Jesus and how Christmas is a very great story for everyone. Sa kabila man ng mga challenges, ipadama pa din ang diwa ng Pasko. All the best, ABS-CBN!” said netizen @convowithcharles.
“Pasko Ang Pinakamagandang Kwento” was written by ABS-CBN creative communication management head Robert Labayen, while ABS-CBN Music creative director Jonathan Manalo composed the music.
Everyone is also invited to join the #KwentongPasko campaign. Tell your most beautiful Christmas story on TikTok, using the Christmas Station ID template and music, and on Facebook and Instagram, using the “Add Yours” feature.
Watch the “Pasko Ang Pinakamagandang Kwento” music video on ABS-CBN Entertainment’s Facebook page and ABS-CBN’s YouTube Channel.